My Hope Chest Introduces Official “Breast Reconstruction Awareness Ribbon”

Seminole, FL (August 15, 2012) – My Hope Chest is proud to introduce the Breast Reconstruction Awareness Ribbon, the first ribbon to support uninsured and under insured breast cancer survivors. This new ribbon speaks to the restoration, transformation and the completion from the cancer journey that many survivors seek through reconstructive surgery after mastectomy. For those who desire, breast reconstruction provides closure and a new wholeness allowing a woman to put the disease behind her at last.

Official Breast Reconstruction Awareness Ribbon

“The traditional ‘pink ribbon’ (shown below) has branded breast cancer ‘awareness, education and research’ but overlooks a huge population of underserved survivors that live with scars and a constant reminder of the disease,” founder Alisa Savoretti said. “There are hundreds of breast cancer groups in America focused on prevention and finding a cure, while the need for breast reconstruction has flown under the radar of the ‘pink ribbon.’”


The original breast cancer awareness 'pink ribbon'

The colors in the breast reconstruction ribbon transition and transform, just like the survivors My Hope Chest helps to become whole again. The ribbon goes from pink – the original breast cancer color, to whiteknown as the “light” or the power of healing. The white blends to yellow, the color of hope, sunshine and new beginnings!

The Breast Reconstruction Awareness Ribbon symbolizes transformation and closure from the disease. My Hope Chest hopes this new symbol will help others recognize this need and shine the light on this epidemic for thousands who have sacrificed a piece of themselves to save their life.

Founded in 2003 by Alisa Savoretti, My Hope Chest services pick up where other breast cancer organizations leave off providing “final step of breast cancer treatment” and helping women become whole again. Savoretti knows from first-hand experience how breast reconstruction after cancer helps restore not only the body but also transforms and heals the mind and spirit. She founded the organization after her own struggle with breast cancer.

Please send press/media inquiries to Three Girls Media, Inc.