My Hope Chest is THRILLED to announce our newest alliance and sponsor, the GENIE BRA! As a part of their “Granting Wishes” program, the Official news of Tristar’s Genie Bra and My Hope Chest was released over the wires on April 15th.
FAIRFIELD, N.J., April 15, 2013 /PRNewswire/ —
Genie™ brand, makers of the number one selling bra in America, the Genie Bra™, is proud to announce a partnership with My Hope Chest™, the only national charity of its kind focused solely on breast reconstruction for uninsured patients. As a part of the Granting Wishes campaign, Genie will donate 20% of proceeds from sales of a designated pink Genie Bra to My Hope Chest to be used for reconstructive surgeries, ultimately helping women realize a dream and put their cancer journey behind them.
“Genie Bra and the Granting Wishes campaign will be transformational to our program and mission,” said Savoretti. ” The partnership will allow My Hope Chest to educate survivors on breast reconstruction options, raise awareness of the problems that the uninsured and under-insured survivor faces, and most importantly provide many more surgeries to survivors on our wait list who have been desperate to attain this healing and final step of breast cancer treatment.”
“The Granting Wishes campaign is all about taking action and creating a positive change in a woman’s life,” said Keith Mirchandani , CEO, Tristar Products, Inc., makers of the Genie brand. “My Hope Chest is pioneering change for women in need, and we are very proud to be part of such a life-changing effort. We listen very closely to our fans, and we quickly learned that the Genie Bra has been instrumental for cancer patients during recovery and beyond due to its comfort and lack of wires. This spurred our interest in helping cancer survivors even more.”